New research shows that a quarter of Brits are said to be willing to queue for an hour online for a bargain on Black Friday.

The Opinium poll found that 24% of online shoppers would be willing to wait in a virtual queue for 65 minutes to save £ 200.

With the UK in its second nationwide lockdown of 2020, this year’s Black Friday will take place online. So rather than shoppers lining up in front of department stores, consumers are likely to find themselves stuck in virtual queues.

And because there won’t be waiting outside in the cold for a discount TV or a discount laptop this year, we’ll be able to spend our time much more enjoyably while waiting for these online discounts.

Many people will benefit from working from home, with one in six (17%) saying they will wait in lines in line while they work. One-fifth of consumers (18%) will practice yoga or exercise at home while sitting in a virtual queue, while nearly three in ten (29%) will play games on their phone and 15% said they would lounge in bed. while they are shopping.

The study commissioned by Uswitch also showed that 46% of adult consumers plan to participate in Black Friday this year.

83% of shoppers will visit large retail websites, while 38% plan to buy from independent stores.

In the frenzy of making a good buy, one can often fall victim to buyer’s remorse. The study found that 40% of them were subsequently disappointed with a purchase. But only 14% would bother to return their product.

Uswitch has compiled a top 10 most wanted articles ahead of the big day:

  1. iPhone 12
  2. Playstation 5
  3. Amazon Echo Point
  4. Xbox x series
  5. Robot vacuum
  6. Nintendo Switch
  7. Apple AirPods
  8. Amazon Fire TV Stick
  9. Smart tv
  10. Wireless earphones

Catherine Hiley, Resident Black Friday Expert at Uswitch, said: “Black Friday will likely be more like Cyber ​​Monday this year for millions of shoppers, most of whom will find themselves looking for bargains online.

“The rush to the web is raising the specter of shoppers having to wait in virtual queues, and most consumers would be willing to spend more than an hour online for a discount of £ 200.

“If you spot something appealing that day, stick to your budget so you don’t find yourself regretting a purchase like the 40% of people who admit it happened to them.

“With online queues looking increasingly likely for 2020, use the time wisely and keep an eye out on social media for any offers you might have missed. Stay alert and don’t let your place in the queue expire.

Black Friday takes place on November 27, and we will have a lot of great Black Friday deals on handsets, SIM cards and broadband plans. Come back to us for all our latest offers.

Discover our best Black Friday offers

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