For many, there has been a shift from working exclusively in a traditional office environment to a hybrid model, where employees can work from virtually anywhere. In turn, this trend has precipitated a shift in the AV needs of many organizations. In the past, integrators were often tasked with outfitting a giant meeting room to serve as the centerpiece of the business. Today, businesses are requesting potentially hundreds, if not thousands, of small meeting environments, each requiring scalable, easy-to-install AV solutions to meet the exploding demand for unified communication tools. .
In this environment, integrators have a growing need for streamlined, yet reliable, standardized AV solutions to create a seamless experience for users in the office, at home, or on the go. In short, the best AV solutions are those that install quickly and easily, with features that are intuitive for non-technical users. Standardization, familiarity and reliability of features are paramount.
From an AV manufacturing perspective, if standardization is the benchmark, it is imperative to simplify the task of integrators to generate profits. They need vendors who can deliver products that cover the entire solution and integrate intuitively. In meeting rooms, the conferencing system should be designed with the integration experience in mind, offering incredible simplicity, speed and reliability.
Create consistent, high-value experiences with smart features
AV professionals now need to look at the conference room from a new perspective. There will always be microphones, speakers and video cameras – the main players in every installation – but the new challenge will be to create a uniform, high-quality experience for everyone. This experience must be hybrid, yes, but also equal.
This can be achieved by deploying unobtrusive, all-in-one integrated AV solutions with intelligent features, including artificial intelligence (AI), that move people forward both in the conference room and beyond, at the both aurally and visually. These customers need microphone systems that actively track and mix conversations from across the room. This way, no matter where someone is sitting in the conference room, the sound will be as clear as if the microphone was right in front of them.
It will also require video conferencing cameras that automatically identify, focus and zoom in on participants as they speak, similar to how remote participants are presented on screen. Additionally, high-quality audio and video conferencing bars that integrate these same features will provide IT departments with complete meeting room solutions without any change in quality of experience, offering ease of installation and maintenance. increased use.
Improve efficiency, facilitate standardization
For the integrator, AI and other smart solutions can be leveraged by the installation team to improve efficiency and facilitate standardization. By combining AI optimization and predictive analytics with existing signal processing algorithms, audio solutions can now ease the installation process, helping to configure rooms to meet end-user needs. AI can also help the integrator by speeding up installation tasks; make room deployments more consistent and predictable over time; and smooth out variances in room tuning so integrators can consistently deliver superior-sounding parts in less time. This translates into more profit.
AI is particularly adept at handling repetitive or time-consuming tuning tasks for simpler parts, which can help programmers and tuners focus on more complex parts. A system that uses an automatic room configuration feature can detect all connected AV components, including microphones, speakers, and other peripherals, then measure the current performance of that room to intelligently configure and tune each component. . This is accomplished without relying on custom programming, which can reduce the integrator’s profits. This technology can also generate a report to validate the final room performance for the IT team, while also serving as a performance benchmark for troubleshooting.
Automation eliminates complexity for everyone
Complex AV equipment can be an obstacle for the integrator, the IT team and the end users. When a room isn’t working as expected, or if it’s too complicated to properly manage, it can be overwhelming and distracting for end users. Using system optimization features, such as automation, natural language processing, and predictive analytics, can dramatically improve the relationship users have with AV assets, as well as room utilization. . Smart commercial AV systems are becoming more accessible to everyone, even without training. Therefore, they naturally facilitate employee innovation and productivity. When rooms perform and sound as expected, it also reflects well on the integrator and the IT team that hired the integrator, which can lead to recurring business.
With all the signs pointing to custom AV setups being rolled out as a mass product, those who don’t fit will be left behind. Equipment that is easy to install, configure and use, as well as customizable through automation, will continue to gain ground at the expense of complex and difficult-to-use solutions. In other words, mass customization is the new commodity, in that users can enjoy personalized experiences at the push of a button, powered by AI and other automated tools. Mass customization equals happier customers, more business opportunities, and better margins.
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