New data collaboration set to benefit more than half of ANZ agents

PropTech Group and National Property Group revealed plans to strengthen the capabilities of both companies, entering into a mutually beneficial strategic shareholder partnership.

Under the agreement, PropTech Group would become a strategic shareholder of National Property Group, allowing the former to integrate improved data into its CRM services and the latter to accelerate its recent growth.

This agreement is the second strategic partnership signed by National Property Group, after a similar pact was struck between the company and HomelyAustralia’s largest property market in April, which enabled the property portal to provide consumers and agents with property transaction and pricing data from the National Property Group.

National Property Group chief data officer Don Harb said the innovation and partnerships underscore the organization’s commitment to “breaking down the technology silos that lead to inefficiencies for real estate professionals.” .

“Our shareholder partnership with PropTech Group will enhance our already large data set. PropTech Group real estate clients will be able to seamlessly access our data from the CRM they already use all day, every day,” said he declared.

“With this deep integration, agents can, with just a few clicks, add our data to supplier proposals, assessments, pricing strategies, reports and marketing materials.”

Joe Hanna, Managing Director and CEO of PropTech Group, believes that integrating National Property Group’s solutions will make “their products much more attractive to our mutual customers.”

“The good news for our clients is that they will be able to access market data without having to log out of their CRM and then log into National Property Group separately,” Hanna concluded.

“As 56% of estate agents in Australia and New Zealand use at least one of our products, we believe we can help estate agents become more efficient by helping them more easily deploy data and insights from high quality offered by National Property Group.”

The move is the second business partnership entered into by PropTech Group this year, after it was announced in July that the company had partnered with the buy now, pay later platform Rello with the goal of solving “just about every funding problem plaguing agents and consumers alike.”

New data collaboration set to benefit more than half of ANZ agents

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Last update: September 26, 2022

Posted: September 27, 2022