Dillon announces new software solutions that help consumers discover new products, as well as find replacements for out-of-stock or out-of-stock products. These solutions work in e-commerce environments with minimal integration and in-store via QR code requiring no technical integration.

Dillon also addresses sustainability, the theme of the “Act for Change” symposium, by announcing a partnership with The Sustainable Wine Roundtable, which was set up to foster greater collaboration between wine sustainability programs. “Preferabli is committed to making it easier for consumers to make good decisions,” says Dillon.

The Preferabli software can identify producers who are at the forefront of sustainability thinking. “We are delighted to work alongside Preferabli, whose mission is also to help consumers make the right choice of wine, especially sustainable wine,” says Tom Owtram of The Sustainable Wine Roundtable.


Preferabli is the leading AI-based B2B2C personalization software for the wine, beer and spirits industry. Powered by an unrivaled 1:1 preference-based personalization engine, Preferabli (f/k/a Wine Ring) analyzes the digital signal, including consumer ratings and sales, and makes recommendations based on inventory. All recommendations are based on individual preference, not crowdsourcing.

The Preferabli software, which has 10 patents, uses a new form of machine learning and the most comprehensive database in the industry. Preferabli analyzes each product taking into account more than 700 traits. Preferabli, which has consumer users in more than 70 countries, has access to the taste preferences of tens of millions of consumers and analyzes them individually. Preferabli has more than a dozen Masters of Wine and Master Sommeliers as partners.

For more information about Preferabli, please visit Preferabli.com.

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SOURCE Preferably