TEL AVIV, Israel and BOSTON–(BUSINESS WIRE)–Aurora Labs, provider of vehicle software intelligence solutions, announces the results of its third annual Automotive Software Survey conducted in conjunction with leading market research and consulting firm Strategy Analytics. For the study, more than 200 experts from around the world from the automotive industry and suppliers as well as the software sector were interviewed.
Survey reveals growing enthusiasm for EV adoption. While in 2021 around 11% of respondents owned an electric vehicle, this number has already increased to 15% in one year. In addition, more than 76% of respondents plan to own an electric vehicle in the future, 38% already within the next three years. This is a clear sign of how quickly the adoption of electric vehicles will progress.
Additional revenue streams for OEMs through OTA updates
This year’s survey also includes a positive outlook for automakers. Nearly 44% of respondents would pay for an optional vehicle feature after having already purchased the vehicle. This means that a large portion of consumers are willing to pay for upgrades their vehicles can receive via OTA updates – either as a one-time fee or as a subscription.
44.4% of respondents would pay up to $20 per month for additional services, 14% would even pay up to $50. These results indicate that consumers are open to new business models that could provide OEMs with additional, recurring revenue streams through software sales. An additional finding supports this finding: 62% of automotive professionals surveyed expect OEMs to make up to 10% of their revenue from the sale of new features and functions over the air in the next year. model year 2027.
When it comes to managing OTA updates, the third automotive software survey highlights an industry that shows signs of real maturity, but also realizes that automakers need to partner with other companies. to meet the challenges of the software-defined vehicle. and develop advanced E/E architectures. Only 9% of respondents are completely confident that OEMs will have the software development skills required in-house by 2025 to develop advanced E/E architectures, while 48% are somewhat confident.
“Having the necessary skills – either in-house or in partnership with software vendors – is key to providing an excellent customer experience for drivers, ensuring that OTA updates will be performed seamlessly and without vehicle downtime. AI adds great value to the quality of vehicle software for automakers by ensuring a unique experience and enabling deep insights into software behavior,” said Roger Ordman, EVP Marketing & Business Development at Aurora Labs.
Vehicle software intelligence is required for in-depth understanding of software behavior
As new regulations for type approval suggested by the UNECE World Forum for Harmonization of Vehicle Regulations (WP.29) begin to be implemented by OEMs, the survey of Automotive software also asked if the current regulatory and licensing processes for software updates are sufficient. . 84% of respondents agree that the industry needs a more agile approach to supporting regular and frequent updates.
“The challenge is that current type approval processes were developed to regulate vehicles that have been defined by their hardware. Today, software changes more frequently and with more potentially unintended consequences than hardware. New Agile CI/CD processes will be needed to ensure effective regulation that doesn’t stifle innovation or put consumers at risk,” says Ian Riches, vice president of automotive practice and director of Strategy Analytics.
Looking at the challenges that come with ever-changing software, an overwhelming 92% of respondents said it is difficult or very difficult to have a clear understanding of software interdependencies during development, integration, and quality control. OEMs may need to partner to acquire the innovation so that they can deliver the software-defined vehicle safely and in a timely manner – solutions such as Vehicle Software Intelligence can help automotive companies gain a deep understanding of the interdependencies necessary to provide a safe and secure experience. 85% of automotive professionals also agree that it is important or very important to be able to predict rather than just react to software anomalies in order to minimize callbacks once the car ships. It also highlights the need for AI-based solutions that provide deep insights into software behavior for OEMs.
About Aurora Labs
Aurora Labs is a pioneer in using AI and software intelligence to solve the challenge of automotive software development. Aurora Labs brings AI-powered vehicle software intelligence to the entire lifecycle of a vehicle, from software development to testing, integration, quality control, continuous certification and upgrades. live software updates on the go. Aurora Labs focuses on embedded systems that are critical to the development of the software-defined vehicle and enables automakers to more effectively manage the software costs and resources needed to develop and manage new vehicle features and mobility services.
The company’s products have been adopted on customer platforms around the world, and with a commitment to conform and adhere to ISO-26262/ASIL-D and ASPICE-L2 standards, they will be incorporated into the vehicles of next car models. Aurora Labs, founded in 2016, has raised around $100 million and been granted 90 patents. The company is headquartered in Tel Aviv, Israel, with offices in Germany, North Macedonia, the United States and Japan.