CDR, a Moore company, today announced that it has been selected by The Nature Conservancy to implement an omnichannel solution for direct response television as part of the organization’s supporting fundraising program. . CDR will support The Nature Conservancy through services including program strategy, creative development, creative testing, media buying, digital marketing, earned media and analytics to increase audience engagement and acquire donors.

“CDR is committed to helping nonprofit organizations like The Nature Conservancy increase donor giving, engage new members of the public, and craft powerful creations to support their important missions and create a more sustainable world” , said Steve Harrison, president of the CDR. “Our proven performance-driven approach is seamlessly, transparently and cost-effectively integrated across all platforms, expanding donor reach and client engagement.”

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. With support from CDR, they will launch the Direct Response TV program to inspire monthly giving, show donor appreciation, and increase awareness.

“We look forward to working with CDR to launch our direct response television program, using bold solutions to unlock new ways to increase support, donations and awareness for some of the greatest challenges facing our world. currently facing,” said David Strauss, membership director at The Nature Conservancy. “CDR is the right choice to partner with because of their high-end use of analysis, strategy and creativity in their commitment to developing a deep and in-depth understanding of our brand and mission.”

“CDR will leverage Moore’s industry-leading data tools, featuring advanced attribution modeling and a proprietary database of media placements to inform decisions and maximize results,” said Gretchen Littlefield, CEO. of Moore. “Our innovative approach will produce an engaging and inspiring giving experience that will motivate the public to join The Nature Conservancy’s important mission.”

To learn more about CDR and the services they provide to nonprofits around the world, visit

About The Nature Conservancy

The Nature Conservancy was born when leading scientists, engaged citizens, and dedicated leaders came together with a common vision to protect and care for nature. For more than a decade, they have been at the forefront of the fight against the twin threats of accelerating climate change and unprecedented biodiversity loss. Today, as they tackle the most complex environmental challenges in history, their diverse employees, partners and members impact conservation in more than 70 countries and territories.

About REC

CDR, a Moore Company, is an award-winning direct-response fundraising agency that has created exponential revenue growth for nonprofits for over 40 years. CDR provides a full range of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multi-channel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, support and catalog programs.

About Moore

Moore, a leading voter experience management (CXM) company, is focused on integrating the donor experience across all platforms, channels and devices. With more than 3,700 employees at 40 locations across the country, the company provides strategy, creative, production, media, data and analytics services fueled by ongoing investment in artificial intelligence and technology. next-generation machine learning to nonprofit, political, and community clients. Moore is a recognized key contributor in strengthening these sectors.

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